Inbound marketing is quickly becoming a central part of any quality advertising strategy. Online marketing, including PPC campaigns, is 54 percent successful at generating leads. By comparison, TV advertisements are less than 1 percent successful. By understanding the different components of online marketing, you can begin to create an effective strategy that offers a strong […]
Tag: marketing platform
When the unique need for purpose-built applications or custom solutions arises, there is usually a choice between creating the application from the ground-up internally – “build it” — or leveraging partners and off-the-shelf technologies to mitigate cost and delivery risk – “buy it”. And regardless of the ‘build’ or ‘buy’ decision, companies have traditionally been […]