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The art of cultivating a prospect from lead generation through a final sale can be a complicated process. A prospect may show momentary interest in a particular product or service, only to disappear before the sales team can even establish initial contact. Marketing may be able to generate a significant quantity of leads, but only […]
Getting highly qualified leads make your sales team happy and increases your return on your marketing investment. Finding them is the trick. SEO, PPC advertising, and content marketing are the key ways to get qualified leads to your brand. But, there are also a few ways you get even more qualified leads who are more likely to […]
Ask any salesperson or marketer what their biggest challenge is, and the likely answer will be lead generation. Management demands more leads when times are bad to help increase sales opportunities, and even more when times are good to make sure it stays that way. The truth is that generating quality leads on a consistent […]
Lead generation remains one of the biggest challenges for those in the B2B sector, with more than half listing it as a difficulty. The process of cultivating and building prospects toward conversion has changed as marketing and consumer behavior has evolved. Those interested in improving their lead generation tactics should consider these five points and build […]