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Email Optimization Best Practices

Email marketing can be the most effective of all forms of digital marketing. These tips can help you optimize your email marketing, giving you the biggest results with minimal tinkering on your end.

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Lead Generation

List Building: The #1 Overlooked Strategy

We help qualify each lead so that the sales team can focus their efforts on the prospects most likely to convert, maximizing the use of resources. As brands then build relationships with these leads, we provide additional assistance through our lead nurturing programs.

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Marketing Automation

B2C Companies Need Customer Experience Automation

If your company is like most businesses, communication with your customers occurs across the customer lifecycle – and, customer communication originates from different functions and departments. Traditionally, different departments maintain their own disparate systems to manage different customer data and communications. As a result, customer data is spread across various systems. Several different platforms may be responsible for different kinds of customer messages, presenting a challenge for teams to keep assets and messaging up-to-date.

In order to manage disparate two-way communications across the entire customer lifecycle – and maintain a “data warehouse” with a unified customer view — you need a single platform capable of centralizing and organizing data, messaging, and assets.

Enter Customer Experience Automation.

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Finance Marketing

How to Collect Email Addresses from Members for Your Credit Union

With a Return-on-Investment that reaches beyond 4300%, email marketing is the most effective form of digital marketing. Many Credit Unions, however, have few email addresses for their members – and so it is challenging to realize these advantages. But, it doesn’t have to be. To send e-mail, you first need to build a strong e-mail […]

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Casino Marketing

Experiture Announces New Marketing Solutions for Casino Marketing

New solutions for casino marketing feature unprecedented cross-channel marketing capabilities, including online Player Destinations. Today, we are proud to announce the release of our new customer experience marketing solutions for online gaming and casino operators.  These solutions for casino marketing empower users with multichannel marketing programs that are synchronized across web, email, mobile and social channels. In addition to […]

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Platform Updates Resources

What is Experiture?

Experiture is a platform that allows customers to easily create, launch, measure, and optimize customer destinations and multichannel messaging. We call it “Customer Experience Automation”.