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Social media platforms and brand websites can be highly effective means of finding new prospects and building a relationship with them to coax them through the sales funnel. In 2015, for example, Facebook influenced 52 percent of consumers’ purchases both online and offline. To efficiently use this process, however, brands need to make sure that […]
In recent years, social media has skyrocketed in popularity, with 23 percent of Internet users spending all of their time on social networks and blogs. Social media has become one of the most effective marketing channels — and, according to the Content Marketing Institute, is a top channel used by marketers to distribute content. But although social […]