Category: OmniChannel

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Using integrated marketing to drive positive customer experience outcomes

Tracking consumers across many devices and phases can be a challenge for modern marketers. The importance of staying organized in the face of these challenges can’t be understated. The use of software to help you keep your marketing on track will pay dividends over time. For more information about how an integrated marketing platform can help you, check out Experiture’s integrated marketing software.

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Personalization a multi channel engagement priority for Brand and Agency Marketers in 2017

The modern customer wants to know that companies care about them individually. This is why personalized emails have transaction rates that are six times higher than standard emails. It also explains why 74 percent of customers report feeling frustrated with websites that promote content that has nothing to do with their interests. When brands do take […]

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Customer Engagement OmniChannel

Human-to-Human Marketing: Creating One-to-One Marketing at Scale

In a rich multi-channel messaging environment, you are able to reach customers on every platform that they have shared. This can include SMS, email, social, direct mail and more. A quality platform should have both inbound and outbound capabilities so that you are always able to communicate in the right way at the right time.

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What is Customer Experience Marketing?

Customer Experiences refer to all of the interactions a customer has with an organization over the entire customer lifecycle.

Customer Experience Management refers to the process creating and measuring these interactions to maximize efficiency of service delivery, enhance satisfaction and loyalty, and encourage advocacy.

Customer Experience Management (CXM) refers to how a company takes charge of its customer interactions over the course of their relationship with that customer.