When people think of marketing automation, email is the first — and sometimes only — area that comes to mind. While email marketing automation is a powerful tool, you are missing opportunities if that is the extent of your marketing automation software. A few of the other applications and benefits: Nurturing Prospects All Through the […]
Category: Marketing Automation
It is a common irony of the human existence — we long for a much simpler approach, but we get suspicious when something comes along that actually promises to makes things easier. Think about how people first reacted to cars, airplanes, televisions, remote controls and just about every other time-saving invention. In 1977, none other […]
Marketing Automation solutions for small business reduce the feeling that you need to be a “jack-of-all-trades” to get everything done. There are customers and employees to deal with, products or services to provide, as well as administrative and legal issues. Making marketing one-less-thing-to-worry-about is simply a matter of finding the right marketing automation software for your small […]
Email marketing remains the king of all channels, however it is infinitely more effective when personalized across channels in a marketing automation strategy. Email Marketing ROI 4,300% 70% Faster sales cycles through Marketing Automation 18x Revenue for marketing automation over batch and blast 375% Higher response rates with multichannel personalization Automated lead nurturing can have […]
Don’t know what to expect from your investment in marketing automation? Here’s a handy infographic on the impact of marketing automation that can help. So…you’ve decided to invest in marketing automation for the first time — or switch marketing automation providers. Now, what should you expect? What is impact of marketing automation on similar businesses? How […]
“You never get a second chance to make a first impression.” This basic maxim elucidates why it is so critical to have a great new member welcome program. Experiture with its unique suite of personalized e-mail and direct mail capabilities can be a critical part of your onboarding strategy. The Importance of Onboarding Having a […]
Using Experiture to create Landing Pages for PPC Marketing. Digital marketers that specialize in Search Engine Marketing, Display, Retargeting, and other Pay-per-click (PPC) advertising are always looking to optimize Marketing ROI. While some marketers stress the importance of continuous A/B testing of their PPC initiatives, others tout the importance of conversion optimization. Still others stress […]