Category: Marketing Automation

  1. Blog
  2. /
  3. Marketing Automation
Categories
Featured Resources Marketing Automation

Using Marketing Automation to Build Awareness

A company can enhance lifetime value by implementing customer engagement marketing programs through each customer lifecycle stage, from awareness through engagement to sale. Foster Long-Term Engagement

  1. Blog
  2. /
  3. Marketing Automation
Categories
Marketing Automation

Create a Customer Journey Experience for Human Engagement Marketing

The challenge is that the consumer journey definition has changed. Marketers were once in charge of the entire experience. But the digital world now allows consumers to use a self-initiated process to research information and control how they interact with companies when making buying decisions. Consumers may read online reviews, browse competitive websites, or seek recommendations through social media before having any actual contact with the potential business partner. Marketers need to utilize consumer journey mapping to follow, join and engage in conversation at various touchpoints along the way.

  1. Blog
  2. /
  3. Marketing Automation
Categories
Marketing Automation

B2C Companies Need Customer Experience Automation

If your company is like most businesses, communication with your customers occurs across the customer lifecycle – and, customer communication originates from different functions and departments. Traditionally, different departments maintain their own disparate systems to manage different customer data and communications. As a result, customer data is spread across various systems. Several different platforms may be responsible for different kinds of customer messages, presenting a challenge for teams to keep assets and messaging up-to-date.

In order to manage disparate two-way communications across the entire customer lifecycle – and maintain a “data warehouse” with a unified customer view — you need a single platform capable of centralizing and organizing data, messaging, and assets.

Enter Customer Experience Automation.

  1. Blog
  2. /
  3. Marketing Automation
Categories
Marketing Automation

Why You Should Add Marketing Automation to Your Thanksgiving List

When it is time to think of all the things you are thankful for, don’t forget the ones that make your job easier. Marketing automation is the gift that keeps on giving, allowing you to multiply your efforts, effortlessly. It simplifies your marketing processes, personalizes your messages, and integrates into many marketing channels. A few […]

  1. Blog
  2. /
  3. Marketing Automation
Categories
Marketing Automation

How to Build a Comprehensive Digital Marketing Strategy in 3 Steps

Have the content your customers want on your website Today, an estimated 94 percent of B2B buyers and 81 percent of B2C buyers say that they research online before making a purchase. Your customers today are using the internet to learn about how they can solve their pain points. For you to bring these customers to your […]

  1. Blog
  2. /
  3. Marketing Automation
Categories
Marketing Automation

5 Easy Steps to Improve Your Next Marketing Automation Campaign

Sometimes it’s all about the amount of control that is applied to a particular situation. Too much can be obsessive, while too little can lead to chaos. Applying just the right amount of control, however, leads to a smoothly-functioning operation. Since consumers now exert more control over the purchasing process and determine when and how […]

  1. Blog
  2. /
  3. Marketing Automation
Categories
Marketing Automation

How Marketing Automation Will Power Your Lean Startup

When you begin a start-up, wisely determining where to allocate your budget is a pressing concern. In the marketing world, you will likely find yourself trying to analyze multiple competing channels, trying to determine which is most likely to contribute to your success. It can feel as though you need a team of marketing professionals […]

  1. Blog
  2. /
  3. Marketing Automation
Categories
Marketing Automation

Marketing Automation Checklist: 5 Things Your Program Should Definitely Have

There are a lot of options for marketing automation, but some are better than others. When picking the right one for your brand, consider this marketing automation checklist: 1. An Easy to Use Interface Marketing automation is supposed to make things easier, right? Four out of five marketers say that ease of use is the most […]

  1. Blog
  2. /
  3. Marketing Automation
Categories
Marketing Automation

5 Marketing Automation Mistakes You Are Making

Marketing Automation allows you to do more without having to do it all manually, but it isn’t totally automatic. To get the most benefit from marketing automation, you need to use the technology wisely. A number of areas need care and attention. Here are a few marketing automation mistakes people commonly make: 1. Not marketing for your customers’ […]

  1. Blog
  2. /
  3. Marketing Automation
Categories
Marketing Automation

10 Ways Marketing Automation Benefits Your Business

Marketing automation benefits your business by allowing you to use your personnel assets in the areas they are most effective while helping your business run more efficiently. Today’s businesses run lean. You need every tool available to give you an edge. Here are A few Marketing Automation Benefits: 1. Lower staffing costs A lot of […]