Lead generation remains one of the biggest challenges for those in the B2B sector, with more than half listing it as a difficulty. The process of cultivating and building prospects toward conversion has changed as marketing and consumer behavior has evolved. Those interested in improving their lead generation tactics should consider these five points and build […]
Category: Lead Generation
It’s extremely rare for someone to jump up and buy your product the first time they’ve even heard of your brand. It takes careful nurturing to take your prospects from here to the sale. By incorporating these five practices, you will find that more people become your customers and that your marketing efforts are more […]
Inbound marketing is quickly becoming a central part of any quality advertising strategy. Online marketing, including PPC campaigns, is 54 percent successful at generating leads. By comparison, TV advertisements are less than 1 percent successful. By understanding the different components of online marketing, you can begin to create an effective strategy that offers a strong […]