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Knowledge Base Email

The Power of Email Segmentation and How to Leverage It

If you use email segmentation properly, you will enjoy higher open rates, an increased number of conversions, and many other benefits. Learn more about leveraging email segmentation.

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Email Optimization Best Practices

Email marketing can be the most effective of all forms of digital marketing. These tips can help you optimize your email marketing, giving you the biggest results with minimal tinkering on your end.

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Knowledge Base Email

How to Boost Email Newsletter Engagement by 88% with Experiture

We get a 88% higher rate of increase for newsletter opens with this one weird trick….seriously. Rarely, if ever, is there “one weird trick” in marketing. In marketing, success is generally found only at the end of a long road paved by rigorous testing, endless optimization, and long lists of best practices. While this is […]

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Knowledge Base Email

The 3 Biggest Email Marketing Mistakes

In a world where marketers jam up email inboxes with relentless messaging, it is crucial to have your organization’s marketing stand out any way that it can.  However, many marketers unintentionally fall into common traps with email marketing – and so squander a valuable opportunity. According to research by the e-tailing group, the most successful […]