Marketing Automation solutions for small business reduce the feeling that you need to be a “jack-of-all-trades” to get everything done. There are customers and employees to deal with, products or services to provide, as well as administrative and legal issues. Making marketing one-less-thing-to-worry-about is simply a matter of finding the right marketing automation software for your small […]
Email marketing remains the king of all channels, however it is infinitely more effective when personalized across channels in a marketing automation strategy. Email Marketing ROI 4,300% 70% Faster sales cycles through Marketing Automation 18x Revenue for marketing automation over batch and blast 375% Higher response rates with multichannel personalization Automated lead nurturing can have […]
Calling all admissions marketers: Sign up for Experiture’s exclusive webinar, “Using Personalized Student Portals to Boost Enrollment Yield” Register Now Wednesday, Sept. 16 | 2:00 PM EST | 11:00 AM PST In this free live webinar, learn how personalized student portals have become the most powerful and effective method to boost enrollment yield and how […]
Download our Player Engagement Solutions Case Study and learn how one casino boosts redemptions by 80% using Experiture How Casinos Can Lower Postage Costs and Boost Engagement with Experiture There is a crisis in direct mail marketing today. Postage rates continue to surge – and so the cost using direct mail as the primary […]
All high-converting, successful landing pages share these same 4 characteristics Landing pages are an essential component of any holistic marketing strategy for any organization. For B2B and marketers with direct sales teams, landing pages are the heart of any lead generation effort. For consumer-focused marketers, landing pages form the backbone of most social, direct response, […]
Casino hosts are critical to casinos: They are often the only personal link that the casino has with its premium players. Hosts help identify valuable players — and drive wagering and other activity — all while developing meaningful, personal relationships with each of the players. At the same time, hosts are also expected to help retain existing high-value players by continuously engaging them with […]
We get a 88% higher rate of increase for newsletter opens with this one weird trick….seriously. Rarely, if ever, is there “one weird trick” in marketing. In marketing, success is generally found only at the end of a long road paved by rigorous testing, endless optimization, and long lists of best practices. While this is […]
In today’s intensely competitive gaming environment, it is more essential than ever to engage players across the channels they use every day. That is why a growing number of properties are starting to leverage a mobile app for casino marketing. Using a Mobile App for Casino Marketing Mobile loyalty programs’ sign-up rates are 5 times […]
Don’t know what to expect from your investment in marketing automation? Here’s a handy infographic on the impact of marketing automation that can help. So…you’ve decided to invest in marketing automation for the first time — or switch marketing automation providers. Now, what should you expect? What is impact of marketing automation on similar businesses? How […]
In recent years, social media has skyrocketed in popularity, with 23 percent of Internet users spending all of their time on social networks and blogs. Social media has become one of the most effective marketing channels — and, according to the Content Marketing Institute, is a top channel used by marketers to distribute content. But although social […]