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According to Forrester Research, companies that have good lead nurturing skills are able to generate 50 percent more sales ready leads while spending 33 percent less. Lead nurturing for your organization must be done carefully to maximize your ROI. Here are four main steps to focus on to add fuel to your efforts and spawn the success […]
Getting highly qualified leads make your sales team happy and increases your return on your marketing investment. Finding them is the trick. SEO, PPC advertising, and content marketing are the key ways to get qualified leads to your brand. But, there are also a few ways you get even more qualified leads who are more likely to […]
Marketing automation benefits your business by allowing you to use your personnel assets in the areas they are most effective while helping your business run more efficiently. Today’s businesses run lean. You need every tool available to give you an edge. Here are A few Marketing Automation Benefits: 1. Lower staffing costs A lot of […]
Ask any salesperson or marketer what their biggest challenge is, and the likely answer will be lead generation. Management demands more leads when times are bad to help increase sales opportunities, and even more when times are good to make sure it stays that way. The truth is that generating quality leads on a consistent […]
Lead nurturing, or slowly coaxing prospective buyers to become paying customers, is essential between the brand awareness and purchasing stages of the sales funnel. An estimated 93 percent of B2B buying processes begin with an online search. Yet, 50 percent of the leads currently in the system are not yet ready to buy. Despite the […]
Lead generation remains one of the biggest challenges for those in the B2B sector, with more than half listing it as a difficulty. The process of cultivating and building prospects toward conversion has changed as marketing and consumer behavior has evolved. Those interested in improving their lead generation tactics should consider these five points and build […]
When people think of marketing automation, email is the first — and sometimes only — area that comes to mind. While email marketing automation is a powerful tool, you are missing opportunities if that is the extent of your marketing automation software. A few of the other applications and benefits: Nurturing Prospects All Through the […]
It is a common irony of the human existence — we long for a much simpler approach, but we get suspicious when something comes along that actually promises to makes things easier. Think about how people first reacted to cars, airplanes, televisions, remote controls and just about every other time-saving invention. In 1977, none other […]
It’s extremely rare for someone to jump up and buy your product the first time they’ve even heard of your brand. It takes careful nurturing to take your prospects from here to the sale. By incorporating these five practices, you will find that more people become your customers and that your marketing efforts are more […]
Inbound marketing is quickly becoming a central part of any quality advertising strategy. Online marketing, including PPC campaigns, is 54 percent successful at generating leads. By comparison, TV advertisements are less than 1 percent successful. By understanding the different components of online marketing, you can begin to create an effective strategy that offers a strong […]