When you begin a start-up, wisely determining where to allocate your budget is a pressing concern. In the marketing world, you will likely find yourself trying to analyze multiple competing channels, trying to determine which is most likely to contribute to your success. It can feel as though you need a team of marketing professionals […]
Customer engagement extends the customer lifecycle and helps increase your earnings from each person whom you do business with. There are many ways to keep people interested, communicating and coming back to your brand. A few of our top customer engagement tips: 1. Segment your customers into personas. No one approach will fit all customers. […]
Marketing automation is a powerful tool in the hands of businesses. It has been shown to drive a 14.5 percent increase in sales activity while reducing marketing overhead costs by 12.2 percent. The nonprofit sector is intensely competitive and these organizations need every advantage possible. Nonprofits who want to improve their ability to nurture relationships and build […]
It is such a wonderful day in the business world when prospects come to the table completely ready to buy. They visit a website with credit card in hand, stride purposefully into a retail location, or place an inbound telemarketing call to the sales team. Unfortunately, though, that is not how the process usually works. […]
There are a lot of options for marketing automation, but some are better than others. When picking the right one for your brand, consider this marketing automation checklist: 1. An Easy to Use Interface Marketing automation is supposed to make things easier, right? Four out of five marketers say that ease of use is the most […]
Social media platforms and brand websites can be highly effective means of finding new prospects and building a relationship with them to coax them through the sales funnel. In 2015, for example, Facebook influenced 52 percent of consumers’ purchases both online and offline. To efficiently use this process, however, brands need to make sure that […]
An estimated 79 percent of marketing leads never actually become customers. A lack of an efficient lead nurturing process is a big contributor to these poor outcomes. The greater the understanding brands have of their customers and their journey from awareness to making a purchase, the more productive their lead nurturing process will be. Here […]
Marketing Automation allows you to do more without having to do it all manually, but it isn’t totally automatic. To get the most benefit from marketing automation, you need to use the technology wisely. A number of areas need care and attention. Here are a few marketing automation mistakes people commonly make: 1. Not marketing for your customers’ […]
Your ability to protect and nurture your sales leads will directly impact your success as an organization, yet shockingly many organizations do not have an effective means of working with prospects and leads to turn them into customers. In fact, only 27 percent of web-generated leads receive any contact from companies. Brands need to understand […]
The art of cultivating a prospect from lead generation through a final sale can be a complicated process. A prospect may show momentary interest in a particular product or service, only to disappear before the sales team can even establish initial contact. Marketing may be able to generate a significant quantity of leads, but only […]