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In today’s intensely competitive gaming market, the cost of player acquisition is high – and shows no signs of letting up. In this environment, it is certainly more profitable to hold onto existing players – rather than find new ones. Therefore, knowing how to sustain interest is as important as attracting it in the first […]
In a world where marketers jam up email inboxes with relentless messaging, it is crucial to have your organization’s marketing stand out any way that it can. However, many marketers unintentionally fall into common traps with email marketing – and so squander a valuable opportunity. According to research by the e-tailing group, the most successful […]
In today’s intensely competitive market among depository institutions, what’s the best way to stand out? For many credit unions, it means creating targeted, personalized marketing programs that attract new members, deepen engagement with existing members, and create cross-sell opportunities that bolster member lifetime value. Experiture’s Engagement Marketing Platform can help deliver these types of marketing […]
With a Return-on-Investment that reaches beyond 4300%, email marketing is the most effective form of digital marketing. Many Credit Unions, however, have few email addresses for their members – and so it is challenging to realize these advantages. But, it doesn’t have to be. To send e-mail, you first need to build a strong e-mail […]
Marketing automation is a powerful tool to assist a US credit union industry that faces numerous challenges. On the one hand, the percentage of the US population that is served by credit unions has increased from 33% of the total in 2007 to 43.7% of the population which is a figure equivalent to 100 million […]
“You never get a second chance to make a first impression.” This basic maxim elucidates why it is so critical to have a great new member welcome program. Experiture with its unique suite of personalized e-mail and direct mail capabilities can be a critical part of your onboarding strategy. The Importance of Onboarding Having a […]
Using Experiture to create Landing Pages for PPC Marketing. Digital marketers that specialize in Search Engine Marketing, Display, Retargeting, and other Pay-per-click (PPC) advertising are always looking to optimize Marketing ROI. While some marketers stress the importance of continuous A/B testing of their PPC initiatives, others tout the importance of conversion optimization. Still others stress […]
Mobile Customer Engagement to the Next Level Meet Experiture’s newest marketing solution: a private-label mobile app that enables organizations to engage customers with a branded experience — as well as reach them with Push messaging and content updates that are deployed directly from within the Experiture platform. The enhanced Experiture mobile app solution opens a […]
New solutions for casino marketing feature unprecedented cross-channel marketing capabilities, including online Player Destinations. Today, we are proud to announce the release of our new customer experience marketing solutions for online gaming and casino operators. These solutions for casino marketing empower users with multichannel marketing programs that are synchronized across web, email, mobile and social channels. In addition to […]
Experiture Version 2.0 includes New and Improved Features, Enhanced Design and Greater Usability Today is an exciting day for us with the release of Experiture Version 2.0! This latest release includes a host of powerful new features, improved performance, and a fresh new design with enhanced usability. Also, starting with version 2.0, Experiture is offering a […]