Lead generation remains one of the biggest challenges for those in the B2B sector, with more than half listing it as a difficulty. The process of cultivating and building prospects toward conversion has changed as marketing and consumer behavior has evolved. Those interested in improving their lead generation tactics should consider these five points and build […]
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When people think of marketing automation, email is the first — and sometimes only — area that comes to mind. While email marketing automation is a powerful tool, you are missing opportunities if that is the extent of your marketing automation software. A few of the other applications and benefits: Nurturing Prospects All Through the […]
It is a common irony of the human existence — we long for a much simpler approach, but we get suspicious when something comes along that actually promises to makes things easier. Think about how people first reacted to cars, airplanes, televisions, remote controls and just about every other time-saving invention. In 1977, none other […]
It’s extremely rare for someone to jump up and buy your product the first time they’ve even heard of your brand. It takes careful nurturing to take your prospects from here to the sale. By incorporating these five practices, you will find that more people become your customers and that your marketing efforts are more […]
Inbound marketing is quickly becoming a central part of any quality advertising strategy. Online marketing, including PPC campaigns, is 54 percent successful at generating leads. By comparison, TV advertisements are less than 1 percent successful. By understanding the different components of online marketing, you can begin to create an effective strategy that offers a strong […]
Marketing Automation solutions for small business reduce the feeling that you need to be a “jack-of-all-trades” to get everything done. There are customers and employees to deal with, products or services to provide, as well as administrative and legal issues. Making marketing one-less-thing-to-worry-about is simply a matter of finding the right marketing automation software for your small […]
Email marketing remains the king of all channels, however it is infinitely more effective when personalized across channels in a marketing automation strategy. Email Marketing ROI 4,300% 70% Faster sales cycles through Marketing Automation 18x Revenue for marketing automation over batch and blast 375% Higher response rates with multichannel personalization Automated lead nurturing can have […]
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Webinar: How to Use Personalized Student Portals to Boost Enrollment Yield
Calling all admissions marketers: Sign up for Experiture’s exclusive webinar, “Using Personalized Student Portals to Boost Enrollment Yield” Register Now Wednesday, Sept. 16 | 2:00 PM EST | 11:00 AM PST In this free live webinar, learn how personalized student portals have become the most powerful and effective method to boost enrollment yield and how […]
Download our Player Engagement Solutions Case Study and learn how one casino boosts redemptions by 80% using Experiture How Casinos Can Lower Postage Costs and Boost Engagement with Experiture There is a crisis in direct mail marketing today. Postage rates continue to surge – and so the cost using direct mail as the primary […]
All high-converting, successful landing pages share these same 4 characteristics Landing pages are an essential component of any holistic marketing strategy for any organization. For B2B and marketers with direct sales teams, landing pages are the heart of any lead generation effort. For consumer-focused marketers, landing pages form the backbone of most social, direct response, […]