Welcome
Social media platforms and brand websites can be highly effective means of finding new prospects and building a relationship with them to coax them through the sales funnel. In 2015, for example, Facebook influenced 52 percent of consumers’ purchases both online and offline. To efficiently use this process, however, brands need to make sure that […]
An estimated 79 percent of marketing leads never actually become customers. A lack of an efficient lead nurturing process is a big contributor to these poor outcomes. The greater the understanding brands have of their customers and their journey from awareness to making a purchase, the more productive their lead nurturing process will be. Here […]
Marketing Automation allows you to do more without having to do it all manually, but it isn’t totally automatic. To get the most benefit from marketing automation, you need to use the technology wisely. A number of areas need care and attention. Here are a few marketing automation mistakes people commonly make: 1. Not marketing for your customers’ […]
Your ability to protect and nurture your sales leads will directly impact your success as an organization, yet shockingly many organizations do not have an effective means of working with prospects and leads to turn them into customers. In fact, only 27 percent of web-generated leads receive any contact from companies. Brands need to understand […]
The art of cultivating a prospect from lead generation through a final sale can be a complicated process. A prospect may show momentary interest in a particular product or service, only to disappear before the sales team can even establish initial contact. Marketing may be able to generate a significant quantity of leads, but only […]
According to Forrester Research, companies that have good lead nurturing skills are able to generate 50 percent more sales ready leads while spending 33 percent less. Lead nurturing for your organization must be done carefully to maximize your ROI. Here are four main steps to focus on to add fuel to your efforts and spawn the success […]
Getting highly qualified leads make your sales team happy and increases your return on your marketing investment. Finding them is the trick. SEO, PPC advertising, and content marketing are the key ways to get qualified leads to your brand. But, there are also a few ways you get even more qualified leads who are more likely to […]
Marketing automation benefits your business by allowing you to use your personnel assets in the areas they are most effective while helping your business run more efficiently. Today’s businesses run lean. You need every tool available to give you an edge. Here are A few Marketing Automation Benefits: 1. Lower staffing costs A lot of […]
Ask any salesperson or marketer what their biggest challenge is, and the likely answer will be lead generation. Management demands more leads when times are bad to help increase sales opportunities, and even more when times are good to make sure it stays that way. The truth is that generating quality leads on a consistent […]
Lead nurturing, or slowly coaxing prospective buyers to become paying customers, is essential between the brand awareness and purchasing stages of the sales funnel. An estimated 93 percent of B2B buying processes begin with an online search. Yet, 50 percent of the leads currently in the system are not yet ready to buy. Despite the […]