When it is time to think of all the things you are thankful for, don’t forget the ones that make your job easier. Marketing automation is the gift that keeps on giving, allowing you to multiply your efforts, effortlessly. It simplifies your marketing processes, personalizes your messages, and integrates into many marketing channels. A few […]
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It doesn’t matter how many leads you get if you can’t convert them to customers. The trip down the sales funnel takes a little finesse from you to ensure that fewer people slip out along the way. A few steps to increase your conversions: 1. Always personalize and customize your messages. It’s said that a […]
Most marketing managers know that content marketing is important, but they aren’t always sure how to get the results that they want. If you are looking for ways to get more out of your content marketing efforts.
Have the content your customers want on your website Today, an estimated 94 percent of B2B buyers and 81 percent of B2C buyers say that they research online before making a purchase. Your customers today are using the internet to learn about how they can solve their pain points. For you to bring these customers to your […]
Sometimes it’s all about the amount of control that is applied to a particular situation. Too much can be obsessive, while too little can lead to chaos. Applying just the right amount of control, however, leads to a smoothly-functioning operation. Since consumers now exert more control over the purchasing process and determine when and how […]
When you begin a start-up, wisely determining where to allocate your budget is a pressing concern. In the marketing world, you will likely find yourself trying to analyze multiple competing channels, trying to determine which is most likely to contribute to your success. It can feel as though you need a team of marketing professionals […]
Customer engagement extends the customer lifecycle and helps increase your earnings from each person whom you do business with. There are many ways to keep people interested, communicating and coming back to your brand. A few of our top customer engagement tips: 1. Segment your customers into personas. No one approach will fit all customers. […]
Marketing automation is a powerful tool in the hands of businesses. It has been shown to drive a 14.5 percent increase in sales activity while reducing marketing overhead costs by 12.2 percent. The nonprofit sector is intensely competitive and these organizations need every advantage possible. Nonprofits who want to improve their ability to nurture relationships and build […]
It is such a wonderful day in the business world when prospects come to the table completely ready to buy. They visit a website with credit card in hand, stride purposefully into a retail location, or place an inbound telemarketing call to the sales team. Unfortunately, though, that is not how the process usually works. […]
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Marketing Automation Checklist: 5 Things Your Program Should Definitely Have
There are a lot of options for marketing automation, but some are better than others. When picking the right one for your brand, consider this marketing automation checklist: 1. An Easy to Use Interface Marketing automation is supposed to make things easier, right? Four out of five marketers say that ease of use is the most […]