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Marketing Automation

Create a Customer Journey Experience for Human Engagement Marketing

The challenge is that the consumer journey definition has changed. Marketers were once in charge of the entire experience. But the digital world now allows consumers to use a self-initiated process to research information and control how they interact with companies when making buying decisions. Consumers may read online reviews, browse competitive websites, or seek recommendations through social media before having any actual contact with the potential business partner. Marketers need to utilize consumer journey mapping to follow, join and engage in conversation at various touchpoints along the way.

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Knowledge Base Email

The Power of Email Segmentation and How to Leverage It

If you use email segmentation properly, you will enjoy higher open rates, an increased number of conversions, and many other benefits. Learn more about leveraging email segmentation.

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Lead Generation

How to Optimize Your Web Forms to Generate More Qualified Leads

Your lead generation efforts get far more effective when you start creating forms that attract the most qualified prospects.

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Featured Resources Knowledge Base Email

Email Optimization Best Practices

Email marketing can be the most effective of all forms of digital marketing. These tips can help you optimize your email marketing, giving you the biggest results with minimal tinkering on your end.

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OmniChannel

Personalization a multi channel engagement priority for Brand and Agency Marketers in 2017

The modern customer wants to know that companies care about them individually. This is why personalized emails have transaction rates that are six times higher than standard emails. It also explains why 74 percent of customers report feeling frustrated with websites that promote content that has nothing to do with their interests. When brands do take […]

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Customer Engagement OmniChannel

Human-to-Human Marketing: Creating One-to-One Marketing at Scale

In a rich multi-channel messaging environment, you are able to reach customers on every platform that they have shared. This can include SMS, email, social, direct mail and more. A quality platform should have both inbound and outbound capabilities so that you are always able to communicate in the right way at the right time.

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Lead Generation

List Building: The #1 Overlooked Strategy

We help qualify each lead so that the sales team can focus their efforts on the prospects most likely to convert, maximizing the use of resources. As brands then build relationships with these leads, we provide additional assistance through our lead nurturing programs.

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Data

4 Tips for Using Data to Boost an Online Personalization Strategy

An all-in-one customer engagement marketing platform that helps both B2C and B2B marketers develop data driven personalization strategies that generate more leads and interact more effectively with target audiences, without needing ongoing help from the IT department. This platform can easily be integrated with current outbound marketing efforts to generate more leads, convert more leads into opportunities, and close more sales

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Mobile

Why the Mobile Audience Is Important, and How to Reach Them

Mobile has become a prominent force in the digital marketing world, and it cannot be ignored by users. Understanding the value of targeting mobile users and how to accomplish this goal will help all brands prepare for the mobile-friendly future.

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Marketing Automation

B2C Companies Need Customer Experience Automation

If your company is like most businesses, communication with your customers occurs across the customer lifecycle – and, customer communication originates from different functions and departments. Traditionally, different departments maintain their own disparate systems to manage different customer data and communications. As a result, customer data is spread across various systems. Several different platforms may be responsible for different kinds of customer messages, presenting a challenge for teams to keep assets and messaging up-to-date.

In order to manage disparate two-way communications across the entire customer lifecycle – and maintain a “data warehouse” with a unified customer view — you need a single platform capable of centralizing and organizing data, messaging, and assets.

Enter Customer Experience Automation.