Categories
FAQ Inbound Marketing

FAQ: Inbound Marketing

Can I prospect for inbound leads in Experiture? How do I create inbound forms in Experiture? Am I able to add a form to my website or landing page? Can I upload a list for my lead prospecting/acquisition campaigns? Can I create landing pages in Experiture, and where do I do it? How do I […]

Categories
FAQ Campaign Management

FAQ: Campaign Management

What do I need to know when creating a new campaign? How do I categorize my campaigns? How do I delete or remove a campaign from my list? Can I copy a campaign? My campaign did not launch as expected, why not? How do I pause a campaign that has already started? Can I schedule […]

Categories
FAQ PURLs

FAQ: PURLs

What is a PURL? What is the difference between PURLs and GURLs? What can I personalize on a PURL? Can PURLs have multiple pages? How are PURLs typically used and are there different types? For how long are PURLs active? Do I need to know HTML to build a personalized landing page? I already have […]

Categories
FAQ Deliverability

FAQ: Deliverability

What is an open rate? What is a click-through rate? How is an invalid email address determined? What is a hard bounce and how does it differ from a soft bounce? Can I “unbounce” a customer? Does Experiture meet all privacy acts including TCPA, CAN-SPAM, GDPR & CCPA? Why does my target list matter so […]

Categories
IT & Domain Setup

IT Setup DNS Configuration

Your step-by-step guide to understanding the IT setup, the information you need to provide and how to configure your DNS settings.​

Categories
IT & Domain Setup

IT Configuration

An overview of domain, IP & IT setup for Casino properties

Categories
Integrations

MGT Double Opt-In

High-level and detailed workflow of double opt-in when integrated with Experiture

Categories
Player Portal

UX Image Specifications Guide

Formatting images for player portal

Categories
Suppression/Subscriptions

Manual target Suppression

How to add targets to suppression lists manually

Categories
Automated Campaigns

Overview

Basic overview with examples of Birthday, New Member & New Tier